Tuesday, August 22, 2017

Μὲλο Trading Cards from Greece

In the 1970s, Greek chocolate company, Μὲλο, issued a series of Disney trading cards that were included inside packages of their bars. The set of cards numbered over 150. Character name and image on front side, text and number on back. The card dimensions changed in the mid 70s when Μὲλο redesigned their chocolate bars, so different sizes are found.

Note two variations of the Xionath card with text along bottom or top.





Additional images via lolanaenaallo.


Loads of other Disney characters were also issued in the series.

Tinker Bell images and additional info courtesy of Matt at Random Neat Stuff.

Seven Dwarfs Postcards from Spain

Dopey and Grumpy postcards printed in Spain. Published by Perla. Copyright Walt Disney Productions. Measure 4" x 6". Not sure of date of publication, possibly 1980s.

Dopey card no. WD-12.



Grumpy card no. WD-18.



It's possible the other dwarfs were also included in this series.

Monday, August 21, 2017

1938 Pepsodent Moving Picture Machine

The Mickey Mouse Theater of the Air was a Sunday afternoon radio program on NBC sponsored by toothpaste manufacturer, Pepsodent. The show didn't last very long, only 20 episodes. Yet, the January 9, 1938 installment did headline Snow White (see earlier post). In addition, a Pepsodent advertising campaign was launched that would feature Snow White and other Disney characters, and it included a free mail-in premium--The Pepsodent Moving Picture Machine.

This toy nickelodeon-style projector is made from lithographed black & white cardboard. It includes a side crank handle that turns an internal wheel cylinder which holds 56 color flip cards. The mechanism creates an animated scene with Snow White and the Seven Dwarfs on one side and Mickey and Donald on the other. "Copyright 1938 Walt Disney Enterprises." Approximate assembled measurements: 8"x 7"x 2".

The uncut tri-fold design.

Image via Heritage.




The assembled projector.



Images via hideho.




The flip cards.


Creative Commons images via Loopdeeloop.


A 1938 newspaper advertisement for the Moving Picture Machine.



The picture machine and the original mailing envelope have been sold in auction by Hake's and also listed on page 836 of their Official Price Guide to Disney Collectibles, 2nd edition, 2007.


1951 Belgian Handbill

A handbill for the 1951 re-release of Snow White and the Seven Dwarfs at the Éden Cinema in Namur, Belgium. The film would be presented in French and was scheduled to start on August 10th.

Image courtesy of Greg Philip of A Lost Film.


In an earlier Archive entry, see Belgian handbills from the 1938 Snow White release.